Wednesday, February 12, 2014
hypocycloids in my brain
i was adding something to my amazon wishlist this morning, and i noticed that the logo looked pretty familiar. so i thought i'd make a little comparison to see if anyone agrees with me. you don't often see hypocycloids (particularly these astroids, which are hypocycloids with four cusps) in logos, and here you not only see them, but you see three of them. and not only that, but in almost the exact same three colors. and not only that, but if you rotate the logo, you see the hypocycloids are in the exact same order. am i imagining this, or am i on to something here?
with the regular amazon logo being in black and gold, i feel like i am on a steelers high every time i put something on my wishlist. then i started wondering, in a consumer's paranoia, if they tailor their wishlist logo to look like each shopper's favorite team's logo. i hope this isn't true, but wouldn't necessarily be surprised.