Saturday, October 09, 2010
the extra donut
i got a large coffee and a couple of donuts: one classic glazed and one chocolate donut. imagine my surprise when i got to my seat, opened up my box and found that i had been given three donuts: my chocolate one and two classic glazed ones.
now, this could have been a happy mistake, but i have a feeling it wasn't. i think it was just good business. i mean, how much does one little ball of dough really cost krispy kreme to make? probably not much. probably a cost they'd be willing to pay to earn my consumer loyalty. in other words, they were willing to give me an extra donut if it meant that i would come back again and buy more donuts. that's what they're counting on, and it's good business.
which got me thinking, why don't we do this in the church? why don't we give people more than they bargained for? if we really want our churches to grow (which is what we say until we are red-faced and angry at the world), why don't we give visitors "an extra donut?" maybe it's a little less straightforward at church since people don't come up and expressly communicate their expectations ("i'll take one really good sermon and a good sunday school class for my kid, please"), but i still think we can be intentional about providing something more than what they would expect (and let's be honest, at this point, aren't most people expecting something south of mediocrity at most mainline churches these days?). that's the kind of church i want to lead: a church that gives an extra donut because we believe in what we have to offer. by the way, that would be the love of Jesus, which is so much better than a donut.